The Kopywriting Formula Of A $250,000 eCommerce Sales Page
There’s one reason why AppSumo has some of the most die-hard fans (a ectionately known as Sumolings) compared to all other companies on the internet. It’s the same reason they can convert email leads into over $250,000 in sales when they send one email. The reason: kopywriting. AppSumo has developed a unique brand voice. It is a personal voice… a good friend of yours from college who can explain things simply and you enjoy interacting with them. Some key characteristics that make AppSumo’s copy so compelling include: Here’s an example of a very well copywritten headline that matches AppSumo’s brand voice and audience (if you don’t understand the DJ Snake and Lil Jon song reference, you likely aren’t AppSumo’s ideal customer anyway): AppSumo is like the golden retrievers of the marketing world; reliable, friendly, personable and a little silly, but wise, loyal and humble at the same time. They don’t make you feel stupid They joke around They can make the boring seem exciting Not to...